Ceal Floyer's billboard image is typical of the artist's work. Floyer has used a readymade or found object - in this case a digital image file regularly used on websites or software applications - to form the basis of her installation.
Floyer's work often forces the viewer to do a double-take and challenges peoples' perceptions of what is real and what is fake, what is fact and what is fiction. Floyer employs the age-old trick of trompe l'oeil with what is a subtle intervention, albeit on a very large scale.